City News

City of Richmond to Kick off to Holiday Season with RVA Illuminates

The Department of Parks, Recreation and Community Facilities (PRCF), in partnership with 8 News and Summit Media, will host RVA Illuminates at Kanawha Plaza, 801 E. Canal Street, on Friday, December 2, 2022 beginning at 4 p.m.

RVA Illuminates will feature performances from the Richmond Police Department Band, DJ Lonnie B, and Sam Reed and Friends. Kelli Lemon will emcee for the evening. Chief Administrative Officer Lincoln Saunders will flip the switch at 6 p.m., lighting up the downtown skyline and announcing the arrival of the holiday season. At 7:15 p.m., the holiday movie “Elf”, presented by Venture Richmond, will be shown.

“Each year we continue to build in new traditions with the old. Partnering with Venture Richmond to show “Elf” is a great new addition,” says Chris Frelke, Director of PRCF.

In addition to the event at Kanawha Plaza, Shockoe Illuminates will take place at the 17th Street Market, 100 N. 17th Street, on the same day. From 5 - 8 p.m., patrons will be able to begin their holiday shopping, enjoy holiday carolers, and partake in the skyline lighting.

Also adding to the holiday tradition, PRCF is asking city businesses and residents to light up their own storefronts and homes on December 2 at 6 p.m., adding to the illumination of the entire city.

For more information about the department, follow PRCF on Facebook, Twitter and Instagram or visit our website at